IMAGE GENERATION
FERMAT
A fashion-specific AI toolbox covering sketch to render through ecommerce photography, strongest for teams still digitizing tech packs by hand.
GO TO FERMAT ↗
THE FULL REVIEW
BUILT FOR FASHION, NOT ADAPTED TO IT.
Fermat was purpose-built for fashion and apparel, not a general tool adapted for the industry. It covers sketch-to-render, color and material variations, print creation, virtual try-on, and e-commerce photography in one platform. ASOS, Adidas, and S.Oliver use it, the enterprise tier includes brand-trained custom models, and the Pro plan runs $30 per month.
The catch with any all-in-one platform is that breadth can hide the one tool your team actually needs. Start with the sketch-to-flat-drawing tool, which cuts a step most design teams still do manually. The rest of the platform earns its place from there.
WHERE IT EARNS ITS PLACE
Design teams that want one platform from sketch through ecommerce imagery, and any team still hand-digitizing tech packs.
WHERE WE WOULD NOT USE IT
Campaign world-building and editorial mood exploration, or solo creatives who only need occasional one-off images.
WHERE IT FITS
BRIEF
Set the season's design direction and gather the sketches worth developing.
EXPLORE
Run sketches through Fermat for renders, colorways, and material variations.
SELECT
Choose the strongest options and generate flats for the tech pack.
PRODUCE
Carry approved styles into sampling and e-commerce photography.
CREATIVE DIRECTOR'S NOTE
THE SKETCH-TO-FLAT TOOL IS UNDERRATED.
The sketch-to-flat-drawing tool is underrated. It cuts a step most design teams still do manually. If your team is still hand-digitizing tech packs, start there.
BOTTOM LINE